Margate is  apparently the new Shoreditch, a hipsters paradise by the sea full of vintage shops and not that far from London itself. As prices continue to rise in London young creatives are looking for new places on the outskirts to call home and Margate is benefitting from Shoreditch’s loss. So obviously it’s the perfect place for a fashion press trip! I mean even Vice recently made a film about the place!

I’m glad Parka London decided to see what all the fuss was about because I’ve been wanting to as well. As much as I do love the hustle and bustle of the city and it is by far the best place for me to style and blog from right now, it is nice to get away and refresh.


So why did we go? Well to try out the new Parka London jackets where they would really be at home on the seafront and along a costal walk. Also while trying them out we of-course documented it to make use of the surroundings and create some great content… The press release for the AW16 Parka London collection makes even more sense of why we went to Margate:

“Premium British outerwear brand PARKA LONDON takes inspiration from windy beaches and the windswept wildnerness of Dungeness for its AW16 collection. A celebration of the timeless appeal of the perennial parka jacket, the AW16 collection brings together an array of protective, stylish and versatile styles designed to provide shelter with style against the winter elements.”


On the trip were a mixture of Magazine Press and Bloggers along with amazing documentary photographer – Garcon Jon.

We arrived at Ramsgate station and walked to Broadstairs to have lunch at Restaurant 54 – which was LOVELY and I would recommend. The food was of a high standard, cooked to perfection, seasoned and presented well. And they made a very good effort at feeding me – the vegetarian, gluten free girl! After lunch we took a coastal walk (to burn off the wine and 3 course meal) to Botany Bay which as you can see made for a rather picturesque view.

We stayed at the Sands Hotel, which is quite frankly brilliant. Inside the decor is modern and luxurious but as the Hotel is fairly small it doesn’t feel ostentatious or extravagant. The light switches and plug sockets were crystal encrusted but that’s not too much right? I mean I wish mine were… in fact I just wish I lived in the Hotel!   We enjoyed dinner at the hotel which again was first class, and the breakfast buffet in the morning was a mixture of help yourself and hot food to order – I need eggs in the morning so ticks all round!
We went to a nearby Pub for some drinks after dinner which looked like the inside of a ship, and had a load of indie ales and even a gluten free beer on tap… I liked it a lot… I mean you could only fit about 50 people in the pub, but again I quite liked that.

To see the full Parka London AW16 collection hit –

My trip buddies were:

@thepatrickclark from Schon Magazine

@stephen_conway from Gay Times Mag  and Jon Magazine

@garconjon from



@phiemckenzie from Notion Magazine

All images by @garconjon from

I’ll put up a Hotel review post soon too so keep a look out…