Today’s outfit post is dedicated to a new brand (for me) with a dope name; PSC or in full Pop See Cul. I love a good acronym!

Men’s and womenswear brand PSC was founded in 2013 by Pia and Pelin after meeting while studying at Central Saint Martins in London. Their collections heavily focus on clever and witty slogans, personality, attitude and culture.

Today I’m wearing their trousers and cardigan, worn with a leather biker jacket, simple black vest and converse trainers. These aren’t just any trousers; striped loose fit with red glitter star applique to be precise. They have a very American feel and add some sun and fun to a dull autumn day in London. They are also very soft and comfortable, with a separate lining to keep the glitter away from your legs. They feel like you are wearing joggers…which is always great.

The back of this cardigan says ‘Tonight or Never’ and I just love cheeky slogans like this on well made, good clothing. Slogans can be hit or miss, they are hard to get right without sometimes looking cheap or tacky, but PSC know exactly how to get them right. By putting them on well made, well designed clothing they add a touch of attitude to their pieces and keep them fun while also classy. This is actually a long cardigan – FYI but I decided to tie it up to make it work with my jacket. But it looks ace both ways.

Make sure you check out the brand and I hope you have enjoyed this look…

Get the look:

Trousers – PSC

Cardigan – PSC

Trainers – Converse 

Jacket – Urban Outfitters