I went to IMATS – beauty trade show with the Kat Von D Beauty Team.

IMATS was held at Olympia, London this year and it was huge!

There were tones of brands selling beauty products but also loads of professionals giving talks and demonstrations.

The Kat Von D team gave some talks and demo’s including a brow demo using the new brows range.

The amount of cruelty free/vegan brands selling at the event really showed how far the industry has come in the past few years.

Of-course Kat Von D Beauty was the biggest one there and the queues for the stand didn’t go down all day!

I had such a great time and I’m so glad I got to see the Kat Von D artistry Collective do their thing. I also got to meet them, and they are just all so lovely!

Not only were there beauty demonstrations but also prosthetics too. And the level of prosthetic talent blew my mind! Check out more in my video and photos below.


My outfit is a mix of Monki and Ragged Priest. Go to my Instagram stories highlights for links to shop it.

Great to see Biodegradable glitter available!


Maria Burke is one of the UK Kat Von D Beauty artists (below).

Me and the Kat Von D Artistry Collective below:

With my friends Chrystal and Luisa.