This week I launched the next part of my Lukcy Project, this time in collaboration with Mitchell and Ness.
If you don’t know the brand Mitchell and Ness are a heritage American sportswear brand at the forefront of American sports culture. I was invited to design a family and friends collaboration hat which is a massive honour!
I decided if I’m doing this, I want to do it properly so I went ahead with starting The Lukcy Project – a concept I’ve had for a long time. Read about it here in my first blog post.
The below video features 6 of my friends – telling their story about how they have created their own luck in life against the odds.
On the launch night we invited close friends and held a raffle for Mental Health Charity – MIND.
In the video:
Bluebell Wooi: https://www.instagram.
Morgan Crepe City: https://www.instagram.
Jamie Jayray: https://www.instagram.
Morgan Ted: https://www.instagram.
Juice Gee: https://www.instagram.
Filmed and edited by VIGICS
Launch night pictures and a hat raffle/auction (still working it out) online coming soon!
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