This week I launched the next part of my Lukcy Project, this time in collaboration with Mitchell and Ness.

If you don’t know the brand Mitchell and Ness are a heritage American sportswear brand at the forefront of American sports culture. I was invited to design a family and friends collaboration hat which is a massive honour!

I decided if I’m doing this, I want to do it properly so I went ahead with starting The Lukcy Project – a concept I’ve had for a long time. Read about it here in my first blog post.

The below video features 6 of my friends – telling their story about how they have created their own luck in life against the odds.

On the launch night we invited close friends and held a raffle for Mental Health Charity – MIND.

In the video:

Bluebell Wooi:


Morgan Crepe City:

Jamie Jayray

Morgan Ted:

Juice Gee:

Filmed and edited by VIGICS

Launch night pictures and a hat raffle/auction (still working it out) online coming soon!

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